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Team

A small but mighty team

Engineers and operators who have shipped at scale, now building the context layer for agentic commerce: the answer to the one question every shopper asks and no store answers.

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How we work

Three rules we don’t break.

  • Measured on live stores. No forecasts.

    We measure with a holdout: shoppers who see the store without us, so the difference is real and visible to the brand.

  • We report what didn’t work.

    Our research keeps the results that didn’t move beside the ones that did.

  • Brands own their data.

    What a brand’s shoppers tell us stays the brand’s.

Working with

Six brands in our data so far. In conversation with more.

We name live brands with their permission.

Join us

Help build the decision layer for commerce.

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Collaborate

We work with a small number of brands, researchers and AI-commerce partners on what comes next.