The Doubt Index · Nov 2, 2026
How well does fashion answer its shoppers? Get scored early. See your score first.
The Doubt Index scores how many shopper doubts a brand answers, on the page and in AI answers. By category, monthly. Stores audited so far fully answer fewer than 1 in 10.
The public Doubt Index
Do stores answer shoppers and AI?
Real audits, names hidden · Nov 2, 2026
Doubt Index, all audited stores
Avg 29Range 20–42
| Store | Shopper | AI agent |
|---|---|---|
| Store 1Soccer specialist | 39Poor | 21Poor |
| Store 2Activewear | 35Poor | 32Poor |
1–2 of 10 stores
- Poor 0–39
- Fair 40–69
- Good 70–100
Avg 29/100. Most shopper doubts go unanswered.
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