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New · The public Doubt Index: how well does fashion answer its shoppers?. Find yours →

Free Doubt Index Audit Report

Bring us your store. See where your shoppers hesitate.

We read your product pages the way your shoppers and their AI agents do, and show you every doubt left open.

  1. 1Which questions do your pages never answer?
  2. 2Which products lose the most shoppers, and why?
  3. 3Does AI name you, or a competitor?
  4. 4What should you fix first?

The stores we’ve audited fully answer fewer than 1 in 10 of their shoppers’ doubts. In everyday shopping answers, AI named none of them.

Get my free Doubt Audit

Public pages only. Nothing to install. No obligation.

  1. Store
  2. Products
  3. Details

yourstore.com, www.yourstore.com or any link from your store.

Not on Shopify, or password-protected?

01 · A real audit

A national apparel brand. Ready for AI on paper. Missing the answers.

Technical readiness for AIAI readiness

86 / 10086

Crawlers could read its pages. Schema and setup were mostly in good shape.

Shopper scoreShopper score

29 / 10029

How fully its pages answer shopper doubts. Partial answers get part credit.

On two of its polosPolo doubts fully answered

3 of 423/42

doubts fully answered. 14 partly, 25 not at all.

In AI answersAI answers naming it

0 of 1260/126

AI answers to everyday shopping questions named the brand. Asked about it by name, the AI cited its own site in 13 of 14.

The gap is answers, not setup.

Your report shows which doubts are open, on which products, and the fixes in priority order. Some your team can make the same day.

StylePass doubt audit, Oct 2026: five product pages, one AI assistant with web search, India. Brand name withheld.

02 · How it works

A link, a report, then thirty minutes.

Your link

You share your store link. Pick five products, or we will.

Your report

Both scores, every open doubt by product, AI mentions, and the fixes in order.

30 minutes

We walk you through it. Some fixes your team can make the same day.

03 · Questions

Before you send it.

What does it cost?

Nothing. The audit is free, with no obligation. If you want the doubts answered on your store afterwards, we’ll talk you through the plans on the walkthrough.

What do you need from us?

Your store link, and up to five products you pick on this page. Nothing to install, no access to your admin.

Will you contact our customers?

No. We only read public pages, public reviews and the answers AI agents give.

Who sees the report?

Only you and the people you share it with.

What happens after the walkthrough?

If you want the doubts answered on your store, we set it up with part of your traffic held back, so you see the difference in your own numbers. If not, the report and the fixes are yours to keep.